February 2017
present
Sony Pictures Home Entertainment
Business Manager
• Earned promotion and increased responsibilities for the Best Buy account. Role serves as main point of contact for all aspects of the account.
• Key role in annual negotiations for account which resulted in favorable terms for both account and Sony. Created budget plan across all lifecycles of product.
• Delivered business results by working cross-functionally with accounts, enterprise marketing & merchandising, business development and operations teams.
• Delivered hugely successful new release promotions by planning, negotiating and executing lifecycle plans with Best Buy. Share increases from previous year continue.
• Constantly innovated by using data science team to test concepts, promotions and pricing. Partnered with marketing and brand team to deliver unique product opportunities to the account and customers.
• Led cross-Sony enterprise promotions and partnerships to deliver complete solutions to Best Buy and their customers.
November 2015
February 2017
Sony Pictures Home Entertainment
Account Manager
• Managed multiple customer accounts including portions of Best Buy account. Key responsibilities include managing customer relationship, planning and negotiating of titles and promotions, delivering KPIs for both Sony and customers.
• Delivered major growth in gross profit, share and revenue for key account within less than a year. Increased revenue share at retailer. Top performing studio at account in YoY performance variance.
• Developed new tools and processes to better plan and track title merchandising and performance thereby creating efficiencies in product placement and promotional success.
• Created a post-mortem database to ensure full picture of all activations and ability to dive deeper into title performance or promotions.
November 2013
November 2015
Best Buy Corp - Richfield, MN
Sr. Merchandising/Marketing Manager
• Led marketing, merchandising and promotional efforts across 20+ partner solutions and 3 different ecommerce platforms including API integrations, marketplaces and eCommerce platform solutions.
• Devised new and innovative ways of promoting product across partner sites by working closely with key internal and external partners. Created business processes and tools to run new businesses and platforms.
• Delivered business results by working cross-functionally with accounts, enterprise marketing & merchandising, business development and operations teams.
• Drove key initiatives across the merchant organization and personally proposed a new ecommerce opportunity to dozens of major OEMs and vendors across all product categories.
• Orchestrated and managed a successful holiday plan to pro-actively account for possible issues while reaching our key objectives.
• Created business processes and tools to run new businesses and platforms.
• Managed a four person team that helped to outperform specific KPIs by nearly 100% for the fiscal year.
• Successfully negotiated terms and promotional opportunities with key partners.
March 2012
November 2013
Best Buy Corp - Richfield, MN
Merchant Planning Manager/Promotional Manager - Best Buy White Label
• Ran day to day business on Best Buy’s white label eCommerce platform. Worked across multiple internal teams including business development, UI/UX, merchants, marketing and demand planning. Worked with external partners on incremental business opportunities within the mobile and computing business including Samsung Mobile, eBay, AndroidCentral.com. Developed relationships, connections with affiliate marketing partners like Cnet, Retail Me Not and SlickDeals.net.
• Launched and ran clearance.bestbuy.com which nearly doubled sales of Best Buy’s computing clearance product.
• Developed a merchant planning, assortment and inventory management process to support Best Buy’s official eBay.com storefront.
• Doubled unit sales across platform within months of beginning job by implementing successful promotions with significant marketing and utilizing new capabilities within the platform.
• More than doubled in-store pick-up rates within Best Buy Mobile Specialty stores.
• Implemented a weekly newsletter to affiliate network as a means to obtain consistent placement of promotions on popular deal sites.
• Planned and executed promotions, assortment and pricing across multiple websites on a weekly basis.
• Helped to manage inventory and availability messaging for a growing assortment across multiple websites.
• Helped successfully launch websites, working cross-functionally with product managers, UI/UX and business teams.
• Drove successful promotions that accounted for a significant amount of overall Best Buy direct channel sales despite using a platform with less overall resources/man-power.
• Troubleshot many issues related to product information feeds and inventory availability which ultimately helped identify the problem and more efficient means of resolution.
September 2010
March 2012
Best Buy Corp - Richfield, MN
Movies Merchant
• Managed the entire TV on DVD assortment, pricing, promotions, forecasting and business outcomes. While overseeing the category, the genre saw considerable gains in both share and YoY comps.
• Managed the relationship and business outcomes of two major studios and several smaller studios.
• Helped to increase the profitability of major studios by negotiating lower costs on some product and executing profitable promotions.
• Managed the marketing process for the entire movies category, by leading planning meetings and laying out weekly circular ads and prioritizing our promotions for other marketing levers like bestbuy.com and our social media sites.
• Successfully negotiated improved vendor program agreements for my major studios despite expectations of a waning industry.
• Executed a monumental marketing partnership and new release launch with Despicable Me in my first couple months on the job by flawlessly executing an extensive contract of requirements and working closely with my demand planning partners on forecasting product necessary. Despite doubling our initial forecast, we were able to remain nearly fully in-stock on release week.
• Planned and executed nearly all elements of an extremely successful Fall TV Event campaign in 2011, including negotiating of incremental marketing funds and sell through credits along with plotting out the marketing elements in circular, in-store and on bestbuy.com
• Developed a process along with cross-functional partners to better our in-store pre-order experience and utilizing our POS capabilities more efficiently to improve the overall customer experience and pre-order sales tracking.
• Worked closely with demand planning partners to improve our deep returns process and enable sell down on product during the end of the holiday time frame saving millions of dollars in unneeded replenishment to our stores.
• Launched a twitter account for BestBuyMovies and quickly gained thousands of followers by informing our fans of special promotions and movie information.
June 2008
September 2010
BestBuy.com - Richfield, MN
Promotional/Product Manager - Music
• Planned and executed all music & digital music related promotions on BestBuy.com including high profile exclusive offerings like Guns ‘N Roses, Elton John, Michael Jackson, Chickenfoot and the Beatles.
• Responsible for managing inventory exceptions and working with fulfillment partners (for both physical and digital music), demand planning and order management team to improve fulfillment and backorders. Continued to excel in the area of process management and communication, creating new, more efficient ways to manage exception skus and reduction of content work without degrading the online experience.
• Used web analytics metrics to determine promotion success and customer behaviors.
• Managed additional promotional levers like emails, Best Buy Music Facebook page and Best Buy Music Twitter account. Innovated with existing and new capabilities and partners (external and internal) to bring new experiences to our customers such as concert ticket offers, live webcasts and pre-awareness of upcoming releases.
• Improved key financials over the years like POS margin rate and promotional revenues. Also presided over a doubling of channel share.
July 2006
June 2008
Best Buy Corp - Richfield, MN
Music Merchant
• Managed many music genres and subclasses for the Best Buy chain which consists of marketing new releases and catalog titles, pricing management, promotional management and project management.
• Coordinated and managed the entire in-store positioning and marketing process including the management of timelines, creative ideation, negotiations with vendors, partnership with demand planning and ultimately the end financial results. Worked to create shared timelines, expectations, and long-term planning.
• Administrated many co-branding relationships including those with VH-1, Blender Magazine, Little Steven’s Underground Garage and Myspace.com. Involved in many aspects of contract negotiation and day-to-day execution of promotions involving these brands.
• Excelled in the area of process management and communication including projects, campaigns, business protocol and timelines, assortment management, seasonal business planning and reporting.
• Served as supplier support principal for business team and enacted an accurate supplier support forecasting tool as well as processes to manage collection of supplier support on a monthly basis.
• Acted as single point of contact for music vendors and a third party labor company which includes marketing, financial, terms, reporting and issue resolution.
July 2005
July 2006
Best Buy Corp - Richfield, MN
Merchant Analyst - Music
• Mastered many roles including that of circular advertisement coordinator, dealing with in-house advertising teams and promotional & brand managers. Responsible for all data accuracy as well as the relationship between promotional strategy and execution chain-wide. Within one year, improved the business team’s accuracy and deadline punctuality. Helped to increase usage of artist imagery in advertisements and in-store signage by working closely with music vendors and record labels.
• Coordinated the planning and execution of in-store displays by negotiating display themes with vendors and administering financial analysis on prospects to craft the best cohesive, integrated and profitable displays for our customers.
• Have continually taken on roles and responsibilities outside the buyer analyst realm including designing and producing a comprehensive marketing planner detailing each marketing vehicle we have available to promote our vendors’ products to the appropriate consumer.